La Rosa Holdings has announced plans to offer Bitcoin and other cryptocurrencies as payment options for real estate agents.
According to a Monday press release, the initiative is designed to meet increasing demand for alternative payment systems and leverage blockchain technology to modernize real estate transactions.
Advancing Crypto Payments for Real Estate Commission
The company will implement a 2% processing fee for agents opting for crypto payments, addressing agent demand for greater payment flexibility while also serving as an additional revenue stream for La Rosa Holdings.
“Our intention to introduce cryptocurrency payments represents a natural evolution in our commitment to innovation and broker empowerment,” said La Rosa CTO Alex Santos.
“We believe that blockchain technology offers the potential to streamline transactions while delivering unmatched flexibility in how agents and clients engage in the real estate market,” stated Santos.
La Rosa’s CEO, Joe La Rosa, suggested that the initiative demonstrates the company’s effort to improve transaction processes and explore the advantages of blockchain technology in real estate.
He noted the potential benefits for agents, such as faster transaction times and reduced costs compared to traditional payment methods.
The statement indicated that crypto adoption among real estate professionals has been growing, driven by broader acceptance of digital assets in financial markets.
La Rosa Holdings Corp. is a Nasdaq-listed company operating across six real estate service segments.
Matador Adds Bitcoin to Balance Sheet
Canadian firm Matador Technologies has allocated $4.5 million to Bitcoin as part of its efforts to strengthen its corporate treasury.
The Board of Directors highlighted concerns about the potential impact of Canada’s national debt and reliance on oil exports on the purchasing power of Canadian dollar holdings.
To address these risks, Matador has transitioned the majority of its reserves to U.S. dollars and Bitcoin, viewing them as more stable assets.
The Bitcoin purchase is planned for December 2024, with future acquisitions under consideration through a controlled buying strategy.
Matador’s leadership sees this as a step toward integrating Bitcoin into its financial operations and product offerings.
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