NAIROBI (Coinchapter.com) — MicroStrategy has rebranded to Strategy, doubling down on its Bitcoin-focused approach. The company now holds 471,107 BTC worth $44 billion after adding 218,887 BTC in Q4. Despite a $670.8 million net loss and soaring expenses, its stock has surged 500% in a year. Analysts expect more gains as Bitcoin adoption grows.
MicroStrategy Becomes ‘Strategy’ in a Bold Bitcoin Rebrand
MicroStrategy, the biggest corporate Bitcoin holder, has officially rebranded to Strategy, reinforcing its Bitcoin-first identity. The move, announced on Feb. 5, comes with a sleek new logo featuring a stylized “B”, symbolizing the company’s deep commitment to Bitcoin accumulation.
MicroStrategy Rebrands with a Bitcoin-Inspired Twist. Source: Michael Saylor/X
Co-founder Michael Saylor unveiled the rebrand on X, posting, “New brand, same strategy.” The company described the change as a “natural evolution,” aligning with its Bitcoin-focused mission.
But the rebrand isn’t just about a name change—it coincides with a record-breaking Bitcoin accumulation spree and an ambitious financial roadmap for 2025.
Strategy Goes All-In on Bitcoin, Adds $20 Billion in BTC
In the fourth quarter of 2024, Strategy acquired 218,887 BTC, bringing its total holdings to 471,107 BTC, worth approximately $44 billion. This marks the company’s biggest-ever quarterly Bitcoin purchase.
MicroStrategy holds 471,107 BTC worth $30.4B. Source: XThe buying spree is part of the company’s aggressive “21/21 Plan”, announced last year. The strategy aims to raise $42 billion over three years—$21 billion in equity and $21 billion in fixed-income securities—to further expand its Bitcoin position.
CEO Phong Le confirmed that $20 billion has already been secured, far ahead of the company’s initial timeline.
Key Bitcoin metrics displayed on Strategy’s new website. Source: StrategyHowever, the expansion comes at a cost. The company reported a net loss of $670.8 million in Q4, driven by soaring operating expenses of $1.103 billion—a staggering 693% increase year-over-year. Despite this, Strategy remains undeterred, with Le stating,
“We are well-positioned to enhance shareholder value with strong institutional and retail investor support.”
Stock Surges 500%—But Is More Growth Coming?
Strategy’s aggressive Bitcoin purchases have paid off in the stock market. Over the past year, the company’s stock price soared over 500%, thanks to 12 straight weeks of BTC accumulation.
Strategy’s key Bitcoin performance indicators. Source: Strategy
On Feb. 5, shares closed at $336.70, pushing the firm’s market cap to $85 billion. However, Strategy dipped 3.3% on the day and slid another 0.72% in after-hours trading, according to Google Finance.
Despite the short-term dip, analysts remain bullish. Mizuho Securities forecasts Bitcoin could rise another 30% over the next three years, with Strategy’s stock expected to follow suit.
Meanwhile, Michael Saylor continues to champion Bitcoin adoption. He recently urged Microsoft to integrate Bitcoin, calling it the
“greatest digital revolution of the 21st century.”
With a fresh brand, an aggressive buying strategy, and billions already invested in Bitcoin, Strategy is making one thing clear—it’s doubling down on BTC like never before.
The post MicroStrategy Rebrands as ‘Strategy’ After Doubling Bitcoin Holdings first appeared on Coinchapter.
The post MicroStrategy Rebrands as ‘Strategy’ After Doubling Bitcoin Holdings appeared first on Coinchapter.
